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Thursday 3rd July 2008
The amount of money transacted via mobile phone is to increase five times over by 2013, Juniper Research has said.
According to the firm, £151 billion per year is to be spent this way within five years, due to technological advances.
Further findings from Juniper's study show that ticketing will make up around 40 per cent of the payments, while around 60 per cent will be made in the mobile phone hotspots of the Far East and Western Europe.
Commenting on the research, Howard Wilcox at Juniper said: "Merchants…are just starting to realise the potential of a mobile-web presence as a fourth channel to market.
"Retailers should be evaluating the benefits of the mobile web, and be mindful of the success of regular e-commerce sites in generating sales."
He added: "They need to move quickly to exploit the opportunity presented, and ensure that they maintain ease of use for their customers who are already familiar with web shopping from their PCs."
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