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Boxing Day sales are no more

More and more retailers in the UK are bringing forward their "Boxing Day sales" and in effect offering massive discounts and announcing massive promotions ahead of Christmas day. While it is common knowledge that the UK retail sector has been struggling for some time, each and every retailer in the UK is now trying to squeeze as much money as possible from consumers. We are seeing companies such as H&M, Gap, Warehouse and Oasis already offering 50% discounts on many of their lines.

While profit margins are obviously impacted by these massive price reductions in the short term, of more importance at the moment for many retailers is simple cash flow. The need to basically have enough liquidity within their operations to fund future stock purchases is proving more vital than short-term profitability. However, there is no doubt that we will see a number of well-known companies biting the dust in early 2010 as the banks continue the process of cleanup their own loan books and balance sheets.

It will be interesting to compare the performances of the larger UK retailers such as Debenhams, BHS and Marks & Spencer against some of the smaller niche market players who must be struggling in the current economic climate.

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