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Tuesday 24th June 2008
At a time when the cost of living is rising it is now apparent that more and more of the UK population are downgrading the quality of the food which they eat, or at least looking to visit the ‘value’ end of the sector. Figures released by TNS Worldpanel show grocery market sales for the UK are up amongst both the top four and the value end of the market where the largest year on year growth is evident.
Year on year sales growth is running at 21% and 13% for Aldi and Lidl respectively and even Iceland is showing impressive growth of 12% over the last 12 months. When you compare this to the likes of Tesco, ASDA and Morrison’s where growth has been 5%, 8% and 8% respectively, this does highlight the increasing attractions of so called value shopping.
While these is obviously a difference in the quality of some food items at the likes of Tesco and Aldi, many people believe that the difference in price for more staple diet items is only down to package and display costs. Anyone who has visited a value supermarket will recognise the existence of a pile them high and sell them quick sales strategy, where presentation is not top of the list. |
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