Cadbury set to fight back with Kraft Foods defence document
Over the next 14 days we will see the emergence of a defence document from Cadbury in response to the official Kraft Foods offer for the company. It is believed that the Cadbury board will focus upon the many brand names within the group, an ongoing restructuring programme which has seen margins improve already as well as the company's plans to attack a number of emerging markets round the world.
The Cadbury saga is starting to heat up now and while the only offer on the table at the moment is the one from Kraft Foods, analysts expect at least one more offer to emerge in the short term. The £10.1 billion Kraft Foods offer is regarded by many as something of an opening shot and will likely be increased in the short to medium term. The Cadbury share price is sitting significantly above the current offer price which would indicate that investors and analysts believe the offer is too low to be successful.
While on the surface the Cadbury bid saga may appear relatively slow moving, under the surface there appear to be a number of parties jockeying for position and a number of potential consortium bids on the way. Whether they will actually emerge or not we will only find out in due course.
Share this..
Related stories
Kraft Foods attacks Cadbury defence document
Cadbury has today released a defence document which it hopes will highlight the value of the company going forward and place more focus upon what the company sees as a derogatory bid from Kraft Foods. However, in some ways Cadbury directors have played into the hands of Kraft Foods as the defence document issued today includes only headline figures and no audited management forecast the 2010. So w...
Read MoreCI insurance needs customer trust back
The critical illness (CI) insurance industry needs to rebuild consumer trust, claims Defaqto, after finding that consumers have felt let down over the last year.Defaqto says that CI insurers need to pull together as a whole to ensure that the British public can regain trust in the CI industry after a lot of bad PR over failed claims has appeared in the news recently.Although many rejected CI claim...
Read MoreGas Bills Set To Soar
As if the consumer has not been hit hard enough in the pocket of late it seems as though gas prices are set to increase by a massive 46% this year. If this move actually goes through we will see the average British Gas bill reach £1,327 a year, marking what would be the largest ever increase in annual gas bills.
While the rise is not all down to British Gas, there are many in the...
Cheap car insurance will not come to you!
Despite comments from the AA just a few days ago regarding UK car insurance premiums, which have fallen in the first quarter of 2010, many people are still not taking advantage of the weakness in car insurance premiums. The truth is that no insurer will offer you a cheaper deal unless you ask and cheap car insurance will not fall onto your lap! There is no excuse to be paying excessive car insu...
Read MoreUK savers hit again as rates fall
UK savers have been hit again as UK base rates continue to fall with this week's reduction to 0.5% and a possible further move towards zero percent. Quite literally the UK savings market has been decimated and those who once lived off their interest are being forced to dip into their capital. The situation is set to worsen over the next few weeks as UK rates, even though recent falls do not appear...
Read More