Where has all the financial junk mail gone?

At the height of the UK economy, just prior to the credit crunch, the amount of junk mail received by each and every household in the UK seemed to be never-ending with credit card applications, loan offers and mortgages all apparently on tap. However, over the last 2 to 3 years there has been a significant fall in the amount of financial junk mail due to a mixture of tighter regulations and a newfound risk aversion strategy implemented by many financial companies.

Anybody who was around in the 1980s and 1990s will be well aware of the never-ending credit card offers falling through your letterbox on a regular basis, insurance deals and other financial instruments which have all fallen by the wayside. The UK financial arena has been encouraged by the UK government to reduce its risk profile and liabilities, while on the flipside of the coin the UK government is trying to encourage mortgage companies to pump more liquidity into what is still a dangerous market.

Whether or not we will return to the mass mailing of years gone by remains to be seen but thankfully financial junk mail is not flowing through our letterboxes at the same rate!