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UK retailers use VAT reduction to start price war

Today has seen a number of major UK retailers step forward with reduced prices three days ahead of the official VAT reduction period. Asda, Sainsbury and Tesco are the main culprits as yet more pressure is placed on the UK high street. Many experts suggest that the majors will be able to withstand the reduced pricing, and cost to the business, while the smaller groups will struggle to attract headlines and may suffer a downturn in trade.



There is a feeling that many in the UK are holding off on further major acquisitions in the belief that price wars will spring up in literally every sector of the retail market and ensure there are better deals around tomorrow. It is this belief which is adding to the stagnation on the high street and putting many businesses at risk with cash flow severely weakened and transactions well down on the same period last year.



Many people are waiting to see whether the UK consumer will use the extra 2.5% reduction in VAT to spend more on the high street, whether they will use this to reduce their financial liabilities or perhaps increase their savings.

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