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Feelgood factor set to return in World Cup year

As the English football team get ready to pack their bags for South Africa and the 2010 World Cup there is a feeling that next year could be interesting for the UK economy as major sporting events can impact significantly upon consumer confidence and economic activity. A look back in history shows us that a feelgood factor can push many people onto the streets to spend, bars are full, sports shops are popular and ultimately this knock-on effect can impact upon many other areas of the economy.

While some people will dismiss the impact of sporting occasions such as the World Cup and the forthcoming Olympics there is no doubt they do have a major role to play in economic activity and the next two years could be very special for the UK. It seems that in troubled times more people are happy to grab the good moments and enjoy the good events in the midst of the everyday doom and gloom brought about by the worldwide recession.

Even though the UK economy is showing signs of revival itself, without the assistance of sporting events and other major occasions, there is still scepticism regarding the strength of the recovery which some believe will falter in 2010.

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