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Jaguar Land Rover reports surge in sales

Jaguar Land Rover, owned by Indian giant Tata, has today revealed that sales of Jaguar's increased by 5% last month with sales of Land Rovers rising by an impressive 45%. This is a company which was recently at the centre of a tug of war between its parent company and the UK government which refused to sanction a bridging loan when the UK car industry was at its lowest point.

However, it is ironic that the increase in sales at Jaguar Land Rover is probably the result of the introduction of the UK government's car scrappage scheme, which has been a monumental success. Unfortunately, the scheme is now coming to an end and we saw an announcement from the UK government confirming that the remaining funding will be allocated to specific car manufacturers depending upon their sales volumes. Whether this scheme will be introduced again in the future remains to be seen but it has certainly been one of the biggest successes in the UK car industry for many years.

Even though there are fears that demand could literally fall off a cliff when the car scrappage scheme ends there are hopes of an overall recovery in the sector which should at least take up some of the slack left when the scrappage scheme ends.

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