Qualified advisers answering your
Financial Questions
call 0800 092 1245

Marketing budgets fell towards end of 2009

The latest Bellwether report has cast doubt on the confidence of UK businesses in the UK economy. The survey, which is well respected in the marketplace, confirms that the final quarter of 2009 saw marketing budgets across the UK fall to a two-year low. This would seem to be at odds with hopes that the UK economy has left the recession behind in the final quarter of 2009 and moved back onto the growth path. So what does this mean?

There is no doubt that marketing budgets will lag any recovery in the UK economy with businesses unwilling or unable to invest significantly until they see an upturn in business turnover. However, the fact that 25% of companies reduced their marketing budgets in the final quarter of 2009 against just 18% who increased their investment is a concern. Weak balance sheets will obviously have an impact upon future investment because many companies have been hard hit by the downturn and need to consolidate and replenish their coffers.

It is worth monitoring comments from the likes of WPP, one of the largest advertising agencies in the world, to see signs of recovery in marketing spend and business investment. As we approach a potential upturn in the UK economy it seems that many business leaders are becoming uncertain, concerned and nervous.

Share this..

Related stories

Financial Guides

Financial Calculators

Our useful calculators can help you get your finances in order:

Latest News


Helpful new tax year facts that could affect you and your money

Blog | Seven helpful new 2016/2017 tax year facts that could affect you and your money. Our recent online blog shares a brief outline on how to stay up to date.

Read more

Useful Links

Popular Searches

Please Enter More Details

Enter More Details