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Football match inflation 'turning fans away'

The cost of attending a football match has gone up by 21 per cent in the past three months, Virgin Money claimed today.According to the financial firm's latest Football Fans' Inflation Index, the typical supporter now spends £106.21 to see his or her team - the first time ever that the £100 barrier has been breached."Fans' Inflation" also stands far above the government's own general inflation rate of 4.4 per cent.Virgin Money's Scott Mowbray said: "Football often seems immune to the real world existing on its own Planet Football where there is always money for player transfers and salaries and the cash keeps on flowing from TV and sponsorship deals."However fans do have to live in the real world and the past year has seen severe pressure on people's finances from rising mortgage costs, fuel prices and food bills. But with merchandise and rail fares also on the rise something has to give and obviously keeping a roof over your head and keeping your house warm outranks going to football matches."Arsenal, Stoke and Bolton fans were found to be among the supporters who were least affected by the recent price rises in matchgoing.However, West Ham and Newcastle were the two teams whose supporters were hit the hardest.

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