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Massive discounts on the high street are not working

Recent evidence would suggest that the large number of substantial discounts on the high street and online are not working with consumers willing to risk further delays in spending in the hope that prices will be reduced yet further. While this is a very risky game by the UK consumer it would appear to be working with the frequency and levels of discount sales starting to increase as we approach the final run-in to Christmas. So will this bailout the struggling UK retailers?



Even though increased liquidity and improved sales number will have a positive impact on cash flow many UK retailers have also seen a decimation of their profit margins with many trading just to stay alive. The many retail associations around the UK are all suggesting that a substantial number of companies will go under after the New Year with a suspicion that banks are allowing them to trade through the New Year period in order to increase income.



When we see the likes of Marks & Spencer and BhS resorting to substantial discounts to attract customers then it is plain to see that life on the UK high street is very very difficult.

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