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Is the online industry set to grab more business in the future?

Many experts in the field of online business believe that the sudden and marked switch from off-line to online operations prior to Christmas last year was a major turning point in the industry. The increase in online activity seems to have followed through into the early part of 2009 although we will need to see this trend continue to confirm the apparent switch from the off-line retail sector to the online sector. So what will happen to the off-line business arena?

There are serious concerns that the online business market will be able to cut costs to be bone, to the detriment of off-line traders, but highly beneficial to consumers who trade online. In many industries there is no way that the off-line arena can compete with online price reductions, something which appeared to be very common on the UK high street in the run up to Christmas 2008.

Whether this sudden shift from off-line to online trading is the result of increased security, increased awareness or people chasing bargains and discounts, is unclear but it does appear that the sector has turned the corner. The impact upon the off-line retail sector could be substantial and see many of the weaker components drop out of the picture.

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