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New card rewards loyal Cambridge locals

A new loyalty card, believed to be the first of its kind, is to be launched by Cambridge City Council to reward the locals for their spending.Fully electronic, the card will benefit resident shoppers, diners and people using leisure facilities.'The Cambridge Card' will be introduced in May after two years in the making. It is sponsored by the Local Secrets website, which provides residents with online information about restaurants, retailers and entertainment in the city.Residents can obtain the card free via mass special promotions, which will be held in May. People who miss out then can obtain it online for a £1.95 handling fee.For those who want to upgrade the card's advantages, a £2.20-£9.50 one-off fee will get city residents 20 to 50 per cent off access to the city's sports facilities, discounts at colleges and reduced-cost punting trips.

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