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Consumers concerned about personal data compromise

Over half of all shoppers say they would take their business elsewhere in the event that a company lost or disclosed their personal information, according to a new MORI poll.According to the survey, which was commissioned by Secerno, a data security firm, 91 per cent of UK adults are in some way concerned about the protection of their personal data.A quarter of people surveyed said that online retailers were the group they most wanted to see demonstrate responsible data protection measures. After the TK Maxx debacle, 22 per cent wanted high street retailers to be more proactive.Yet 58 per cent of respondents still thought that government bodies and banks and building societies needed to do the most to protect their information.Eighty-three per cent of people were most concerned about bank and credit card details being lost or stolen and 82 per cent said they would expect immediate notification should such a breach occur."This survey provides the UK retailers with a clear and valuable insight as to the British public's response to the recent rise in cases of data theft or accidental loss," said Paul Davie, CEO and founder of Secerno. "These cases have had an impact on the attitudes of consumers in both the online and offline worlds, as one in nine people overall said that they have been a victim of data theft, yet almost half of those victims would never put personal information online and a quarter of all respondents claim never to use the internet," he added.

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