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Britons becoming smarter over credit cards

Britons are becoming increasingly savvy about credit cards and how they apply for them, new data shows. Rather than simply applying for market leading products which tend to necessitate an excellent credit rating, the nation is becoming more considered in its approach, according to Tim Moss, head of loans at This is borne out by the fact that last month the site saw 371,000 people employ its Smart Search application – a tool which claims to match people to the best cards for them given their financial status and circumstances, Mr Moss said. By way of comparison, a year ago, the figure had stood at just 103,000. Welcoming the news, Mr Moss commented: "This is very positive news for borrowers and lenders. The traditional scattergun approach of Brits applying for credit is being replaced with a lot more surgical precision now. "The message is at last getting through that there's no point applying for cards and loans you won't get."

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