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Brits favour cards with zero per cent balance transfers

Britons are most attracted to credit cards which offer a zero per cent balance transfer, despite a slew of other features introduced by providers to attract business. Of over 2,000 credit card holders surveyed by some 21 per cent said they consider a zero per cent transfer offer the most important feature when selecting a provider. In second and third places were a "competitive rate" and "no annual fee" with 18 per cent of the vote each.However, the design of the card was cited as important by just three per cent of people, suggesting that aesthetic concerns are falling by the wayside as people engage more seriously with their finances in the face of the credit crunch. Head of credit cards at, Matt Edwards, said: "It is good to see that consumers are trying to get as much as they can from their credit card providers. It is also reassuring to see that consumers are taking the credit crisis seriously and choosing their credit card deal accordingly."There was a time when credit was so readily available that credit card design was something that mattered to people, now I am glad to see that design was hardly considered important."

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