Qualified advisers answering your
Financial Questions
call 0800 092 1245

Value brands take the headlines again

The announcement of a 6.2% jump in like-for-like sales in 11 weeks to 21st of March has caught the eye of many analysts covering Sainsbury's. The leading UK supermarket has surpassed earlier forecasts of a 5.5% like-for-like rise in sales although much of this has been accredited to significant interest in value brands. The surprising figures have led to significant upgrades from stock analysts and a more upbeat feel about the sector.

Sainsbury's is not the only supermarket in the UK to benefit from a "downgrading" of consumer spending in relation to food. Value ranges are becoming more and more popular across the industry and competition from the bargain basement companies such as Aldi appears to be taking away market share from the likes of Asda, Tesco and Sainsbury. While value brand purchases looks set to grow in value in the short to medium term we will at some point see a return to premium products although this could be some way.

This is just one area of the UK economy which is experiencing a significant "tightening of belts" from UK consumers. However, the likes of Tesco and Sainsbury have managed to grab the attention of some value shoppers to make up for an expected slowdown in the sale of premium products.

Share this..

Related stories

Financial Guides

Financial Calculators

Our useful calculators can help you get your finances in order:

Latest News


Helpful new tax year facts that could affect you and your money

Blog | Seven helpful new 2016/2017 tax year facts that could affect you and your money. Our recent online blog shares a brief outline on how to stay up to date.

Read more

Useful Links

Popular Searches

Please Enter More Details

Enter More Details