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BT increases call costs by 34%

British Telecom has introduced a 34% increase in the cost of daytime telephone calls due to a 17% rise in the charge per minute and an increase in call connection fees. While the vast majority of UK telephone users may not even realise this has happened until their next bill comes in, the company communicated the information in the small print of a letter and company magazine sent to customers over the past few days.

The increase will add hundreds of millions of pounds to the overall cost of UK calls at a time when UK consumers are struggling to fight the recession. In a rather cynical ploy however it has been revealed that those who sign up to the company's various telephone plans will be able to reduce the impact of these increases. There is a feeling that BT is using the increase in daytime telephone charges to push more and more people towards their various packages which improve the company's cash flow.

BT is going through something of a transition as work on the company's fibre-optic broadband network begins and various operations are reorganised or closed down. Despite the introduction of powerful competitors in the UK market place there is no doubt that BT has a reputation and influence which very few can match. It also seems to have the ear of the UK telecoms regulator after receiving the green light to increase broadband wholesale costs to competitors.

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