Will the online shopping trend continue as the recession ends?
Since the beginning of UK recession we have seen a significant number of people move online for the best bargains and the best offers available. This has very much been to the detriment of the UK high street where we have seen the likes of Woolworths and other well-known companies go to the wall. While initially there had been hopes that the online shopping trend would reduce as and when the UK recession ended there are now fears that UK consumers have caught the online bug. So what does this mean for UK retailers?
There is no doubt that UK retailers, whatever sector they may operate in, will need to increase their online exposure sooner rather than later. Even if their website is used to introduce their off-line services and products there is most certainly a requirement to become more high-profile and more visible to the online arena.
There are significant cost benefits to trading online which many companies have realised and taken advantage of over the last couple of years. However there are still thousands of companies in the UK who have yet to take advantage of the online shopping experience although they will need to look down this particular route if they want to survive.
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