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When is a bargain not a bargain?

The simple answer is when you do not need it!

It is common knowledge that UK retailers, and retailers around the world, have a very clear understanding of what makes the general consumer tick and what they like to see. Encouraging people to buy goods and services which they do not really require is an art-form which the top retailers in the UK have taken off to a tee!

How many times have you been in supermarkets or a general store where bargains galore are advertised, buy one get one free, 25% off and other significant discounts are available. The truth is that many of these bargains which we buy, and services which we use, were never at any stage in our minds before we entered the store and ultimately in many cases we do not need. In a classic situation of "is the glass half empty or half full" a saving of £50 on an item which cost £100 is not actually a saving of £50 but expenditure of £50 which you could have used elsewhere.

The trick to economic shopping trips is to buy what you need when you need it and leave all the other items on offer for the next person!

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