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BSkyB continues to prosper against all the odds

When the UK economy started to crash, many people looked at companies such as BSkyB, the satellite TV operator, with expectations of a collapse in profitability and customer numbers. However, the company has this week revealed a further increase in profitability and great strides in the UK broadband market which is proving very lucrative for some of the major players.

Even though satellite TV is all the rage across the UK, with the Sky dishes seemingly on every corner of every street, spending on satellite TV and pay TV channels is classed as luxury spending and many people thought this would be one of the first areas to suffer. While it would be wrong to suggest that BSkyB has sat back and let customers come to it, spending significant money on improving services and advertising, the trend in customer numbers appears to be upwards as the company fast approaches the 10 million target initially set when the company was created.

Many people are now starting to wonder how the company will perform in the good times if it is performing so well in the bad times. If you're looking towards companies such as BSkyB as potential investments in the future it is vital that you take professional advice before investing your money because situations do change and the prospects today may be very different tomorrow.

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