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UK consumers move online for groceries

Online grocer Ocado has this week announced a 30% increase in underlying sales for the four weeks prior to Boxing Day. This is a massive increase for a company which has literally broken the mould in the online grocery market and looks set to become more and more popular in 2010. Sales for Saturday, 26 December hit a record £40.8 million which is a massive 49% like-for-like increase on the same period last year. So where next for the UK online grocery market?

There is no doubt that Ocado has stolen a march on many UK supermarkets which are now attempting to replicate the company's strategy and success. However, delivering groceries online and delivering groceries off-line are two very different businesses, something which many supermarkets in the UK are only now finding out. While Ocado is possibly a name you have not heard of so far, it will be a name which will feature more and more in the press and on the Internet in the weeks and months to come.

Many people believed that online grocery shopping would never work but companies such as Ocado are putting this particular train of thought to bed and moving into the limelight.

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