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Brits refuse to switch despite savings

Despite the massive media campaigns telling the UK population that switching power providers could save them money, nearly half of Brits have not switched gas or electricity firms.Consumer watchdog Which? reports that a new customer can potentially benefit from a 25 per cent cheaper gas or electricity bill and £245 was saved on average on 2006's bills, yet few Brits choose to embrace a change. Scots were the least likely to have switched suppliers with only 20 per cent of households in northern Scotland having done so. Those living in the north-west of England were the most savvy, with 66 per cent benefiting by switching to a cheaper source of energy. "We urge consumers to take control of their own position," said Chris Gardner from Which? "By switching to better deals and capitalising on potential savings of as much as £500, consumers will support the evolution of a buyer's market."

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