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Pottermania costs parents pounds

Parents of fans of Harry Potter could be spending up to £1,425 on keeping up with their child's obsession, according to research by LV=.Buying the books and seeing the films themselves are just the tip of the iceberg when it comes to calculating the cost of what LV= called ''Pottermania''.All seven novels together would cost £174, while a Harry Potter costume would set parents back £113, along with £372 on games and toys and an enormous £465 on audio books.Martin Milliner of LV= said: "Harry Potter has proved hugely popular with children and adults alike, and as a result a fantastic franchise has built up around him. "The real question is whether families can resist the hype or if pester power will see the total cost of being a fan spiral even higher this summer."Families of young fans should not overlook the value of these additional items, and should take account of them when calculating the overall value of their home contents for insurance purposes."More than 300 million Harry Potter books have now been sold worldwide, earning JK Rowling £20.5 million in 2006 alone.

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