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ASDA Announces The 2p Banger

As more consumers struggle to find the money to cover everyday bills ASDA has stepped forward with the 2p banger!

While not necessarily the most nutritious of food the 2p banger has hit the headlines along with ASDA’s claim that it can supply a meal for a family of four for just £1.60. Whether you are in the market for a 40p meal for your family there is no doubt that the move has attracted a lot of attention to ASDA’s own brand ‘Smartprice’ range which includes carrots, potatoes, bangers, etc. So how is food inflation running so high when the likes of ASDA are claiming that they can supply these goods at rock bottom prices?

The fact is that general food prices have been moving higher for some time and there seems little real hope that this trend will reverse in the short term. These cheap foods promotions never seem to quite deliver what they promise and have attracted a host of criticism from food quality groups. The supermarket sector has never been as competitive as it is today, and while ASDA and Tesco have the market sawn up between them they still need to push each other to the limit for the greatest exposure.

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