Qualified advisers answering your
Financial Questions
call 0800 092 1245

Is BSkyB Suffering From The Downturn?

While Rupert Murdoch's satellite baby has not always been the darling of the City there is no doubting the management's ability to hit targets on the spot, something which has enhanced their reputation over the years. The move into UK sport and football in particular was a piece of marketing genius and opened many new doors for the group. However, it seems as though even the mighty Sky may be suffering from the prolonged economic downturn with analysts suggesting that subscriber figures may be missed in the short term.

The group itself has not really set itself any formal targets for the short but it is known that they had hoped to have signed up 10 million plus subscribers by the end of 2010. The group had been well on course to reach this target but a mixture of cable competition, increased prices and the economic downturn has seen recent new subscriber numbers under pressure.

Interestingly the group has the option to bump up marketing expenditure and slash prices but they believe that this will cheapen the brand and has the potential to cause longer term problems. Sky+, Sky broadband and other innovative services are still going down well with the UK public but unfortunately the company cannot swim against the sea of the UK economy forever.

Share this..

Related stories

Financial Guides

Financial Calculators

Our useful calculators can help you get your finances in order:

Latest News


Helpful new tax year facts that could affect you and your money

Blog | Seven helpful new 2016/2017 tax year facts that could affect you and your money. Our recent online blog shares a brief outline on how to stay up to date.

Read more

Useful Links

Popular Searches

Please Enter More Details

Enter More Details