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Economic Crisis? Lets Go On Holiday!

News that some of the main holiday companies in the UK are still reporting strong demand for overseas breaks has surprised many. However, it seems that as the going gets tough in the UK, more and more people are looking forward to a break away from it all, a time to enjoy the peace and quiet and relieve the financial pressures back home - at least for a short while.

Even though the average cost of a UK family break has increased by over £400 in the last 12 months this does not seem to have put too many people off their annual holiday. Will this continue or will we see demand start to wane a little?

There is no doubt that unless holiday costs fall to make up for the reduced spending power of the pound there will be a reduction in demand at some stage. Money has never been tighter in the UK, but the very fact that people are still prepared to save up and go without 'luxuries' to fund their holidays says a lot for their determination to catch the sun, sea and benefits of a break away.

We have yet to see a real price war in the holiday sector although if demand does start to fall this would seem an inevitable outcome?

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