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NCC Accuses Supermarkets Of Promoting Unhealthy Foods

The National Consumer Council (NCC) has stepped into the row about the cost of food and suggested that supermarkets are flouting the basis of a recent agreement with the government to promote healthy eating. A survey has shown that around 54% of promotions in the supermarket sector are in the fatty and sugary foods area, one of the more unhealthy groups currently for sale in the UK. This is despite an agreement with the government that these foods should not constitute more that 7% of the average diet.

These accusations against the supermarket sector will not surprise many who see cheaper food being pushed to the fore to attract people to the stores in the hope of increasing expenditure while in store. Cheap sugary and fatty foods are all that many people can afford at the moment as well as the high salt content own brand goods which are more and more in evidence across the UK.

Will the government step in to remind the supermarkets of the agreement they discussed some months ago or will they look to encourage a reduction in food expenditure in the short term - by whatever means. At this stage of the economic cycle healthy eating is the last thing on the minds of the masses.

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