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New Car Sales Plummet As Expected

On average last month saw 20% fewer new cars sold than over the same period last year but this base figure seems to hide some real pain for the big players. It seems as though BMW (down 40%), Jaguar (down 41%) and Land Rover (down 58%) were the big losers but we also saw Mercedes-Benz new car sales fall by 35%. This is also on top of with the price reductions which had been mooted for some time!



While there is an obvious move towards smaller, greener more efficient cars it seems as though the government stance on road tax has finally started to hit home. The larger cars are not attracting anywhere near as much attention as they have in the past and many people are looking to downgrade and downsize.



Only a few years ago the UK car industry was enjoying something of an Indian summer with sales picking up, billion pound mergers and prices very steady. Oh how things have changed over the last two years with many observers suggesting that there has been a fundamental long term change in the UK car industry which seems to be in terminal decline. When did you last buy a new car?

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