ASDA calls the top of food price inflation
While the figures do not yet bear out these thoughts, ASDA has today come out and called the peak for food price inflation for the time being. Barring any unexpected events the group believes that food price inflation will start to fall back over the next few weeks and months - then again with a rate approaching 10% it is not before time!
ASDA has also introduced 5,000 fresh price cuts and looks to be setting the foundations for a concerted attack on its competitors. Whether this is a move to consolidate its position, along with Sainsbury and Tesco, at the top of the tree or an attempt to kill the revival at Morrisons remains to be seen, but consumers will not care either way. Food price inflation has hit consumers hard over the last few months, running at twice the level of general inflation, and any relief will be greatly received.
It will be interesting to see how the likes of Tesco, Sainsbury and Morrisons react to this bold move by ASDA, one which has put the group firmly in the headlines at a difficult time in the economic cycle. This is a story which is set to run and run to the benefit of consumers!
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