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Marks and Spencer moves into energy supply

In a move which is sure to catch the attention of the regulators and a whole host of consumer groups, it has been revealed that, in partnership with Scottish and Southern Energy, Marks and Spencer is moving into the energy supply market. So that is a suit, a pair of shoes and a new gas supplier could not make it up.

The fact is that more and more popular companies are looking to leverage their enormous customer bases to get as much income out of them as possible. If a customer is looking for a new gas supplier, why should they not look towards a trusted name such as Marks and Spencer?

That is the key to selling in the retail market, if your customers trust and believe what you say then you can literally sell them anything they might be looking for. How many times have you seen the same garment or same product in a number of shops but gone back to the one you trust most?

In very basic terms, selling is simple when you are selling to a party which trusts and believes what you say - building up the trust is the hard part!q

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