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Branded or unbranded goods, how much can you save?

For many years there has been an argument as to how much you can really save by acquiring unbranded products against the more highly priced branded goods. While there is obviously a difference in quality, in the food sector many people believe this difference has reduced over the years and is not as pronounced as it once was. So how much could you save on your shopping bill for example by acquiring unbranded goods and produce against branded and more expensive items?

A recent study by the Panorama programme suggested that the average person in the UK spends around £10,000 a year on food shopping. It was found that if the vast majority of branded goods and produce were exchange for unbranded items there is a potential saving of around £4,000 a year. This is a significant cost savings by any stretch of the imagination and seemingly something which more and more of the UK population are considering.

Evidence of this downgrading of food items has been highlighted by recent results from a number of the more basic supermarket stores where sales have increased significantly faster than those in the likes of Tesco and Asda for example.

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