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Will Cadbury succumb to Kraft Foods?

The ongoing £10 billion battle for control of Cadburys could well be a one-sided affair with little sign as yet of a white knight bidder entering the fray. If no other bidders counter the move by Kraft Foods then we are likely to see a stand-off situation between Cadburys and its US predator which will ultimately come down to price.

Even though it is not certain that Cadburys will actually change hands there is a feeling within the city that the company is now in play and likely to be taken over in due course. It will be interesting to see how the Cadburys directors tackle this particular situation because while obviously looking to get the best price for shareholders they'll also be conscious of pushing Kraft Foods too far and seeing the company walk away.

As we mentioned in one of our earlier post, Cadburys would seem to be a perfect geological fit for Kraft Foods and the benefits for both companies in the long run is there for all to see. Kraft Foods is well known in the US but relatively unknown in the UK while Cadburys is big in the UK and a little underexposed in the US.

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