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Kraft Foods set to woo UK investors

A high-profile team of advisers and directors from US giant Kraft Foods are on their way to the UK this week to woo Cadbury investors and attempt to push through their takeover of the company. The multi-billion pound bid has been on the table for a few days now and while initially it has been rejected by the Cadbury's directors, there is a feeling the company may well look to increase its offer and go direct to shareholders without a board recommendation.

While any third party interested in acquiring Cadbury's, and pushing ahead with a counter offer, would be unlikely to show their hand at this early stage, each day that passes appears to strengthen the position of Kraft Foods. It seems almost inevitable that Cadbury's directors and Kraft Foods directors will at some point meet around the table to discuss the possibility of merging. However, this is unlikely to happen until Cadbury's directors have exhausted all other avenues as they look to get the best price for their shareholders.

So far this has been the only large high-profile bid in the UK stock market this year, and while some people believe this could be the start of a significant upturn in takeovers and mergers, not everybody is convinced.

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