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Cadbury shares in demand

Cadbury shares today rose by 6p to £7.93 ahead of a trading statement from the company which will be vital in its ability to fight off an ongoing takeover approach from Kraft Foods. This is a situation which has been ongoing for some time now and is set to come to a head over the next few weeks with Kraft Foods under pressure to either "put up or shut up" after a ruling by the takeover and mergers panel.

A number of analysts believe that the trading statement will either allow Cadbury to negotiate a higher price from Kraft Foods or if it is disappointing, will strengthen the position of Kraft Foods to put down an official offer in the short term. Either way this is a vital moment for the Cadbury management who have in the past been a little reluctant to pass on any short-term trading guidance to analysts.

However, with Kraft Foods, and potentially Unilever waiting in the wings, the company now needs all the help it can get and will be pulling out all of the stops to either escape the clutches of Kraft Foods or else be in a position to at least negotiate a higher take-out price.

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