Could British Airways really go under?
As British Airways flights for survival with mounting losses, a balance sheet stretched to the limit and a union strike on the way there are serious concerns for the future of this British institution. At this moment in time it seems as though the company is taking one step forward and two steps back in its fight to regain forward momentum and look to the future with confidence.
However, the company has recently received some serious criticism in the UK press with customers and aviation experts doubting the direction of the company in the short to medium term. It would appear that some customers are confused as to whether British Airways wants to be a low-cost airline or whether it wants to maintain its position at the top of the premium travel market. One minute the company is cutting costs to a minimum and the next minute it is trying to differentiate itself from low-cost competitors - confused?
More than ever before, customers are unsure as to exactly what they can expect from British Airways and British Airways would appear to be confused as to its direction, at least in the short to medium term. The need to address the balance sheet and the image of the company, not to mention the forthcoming strike, is certainly a challenge for anybody.
Share this..
Related stories
Scottish councils may be £200 million short on funding
Despite the very public policies announced by the SNP government in Scotland there is a growing feeling that a lack of funding for local councils is set to hit taxpayers hard in the short term. Just last year the SNP and the local councils agreed a zero rise in council tax and this had been expected to hold well into 2009. However as the SNP continues to load local councils with more and more serv...
Read MoreEBay seller faces £50,000 fine
Paul Barrett, a regular seller on the eBay website, today faces a possible £50,000 fine after 10 counts of trade and business regulation breaches were confirmed in court. The Trading Standards Office took the trader to court after he was found to have used bogus eBay accounts to increase the bidding on various products which he was selling. Known as "shill bidding" many traders may not be awar...
Read MoreHouse prices start to slow
Growth in the UK housing market slowed down for the fourth consecutive month in February, according to the latest statistics released by the Royal Institute of Chartered Surveyors (Rics).House price inflation has now reached its slowest pace since last May with 24 per cent more chartered surveyors reporting a rise than a fall in house prices, down from 28 per cent in January.In addition, as recent...
Read MoreIs JJB sports back in trouble?
Despite the fact that JJB Sports had seemingly avoided bankruptcy earlier this year and looked set to continue to trade as normal, half-year figures announced today show a £42.9 million loss and concerns about the group's long-term future. It was only a few months ago that the implementation of a restructuring and refinancing plan appeared to have rescued the group from disaster, although the gro...
Read More'Tax on uniforms should be uniform'
School uniform manufacturer Trutex is calling for the abolition of VAT on school-specific branded uniforms, asserting that parents with bigger children are being forced to fork out unfairly, the Guardian reports.Although uniforms for pupils at primary and middle schools are not subject to VAT, secondary school uniforms in sizes above that of an 'average-sized' child of 14 attract the full 17.5 per...
Read More