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Investors bank on increased offer for Cadbury

The future of Cadbury is this morning clouded in confusion as more and more large banks and hedge funds continue to increase their holdings in the company. It would appear that many investors are banking on either an increased offer from Kraft Foods, possibly recommended by the board of Cadbury or not, or a new bidder stepping into the fray to take the spoils.

We have seen a number of prominent and trusted investors increasing their stakes in Cadbury in the short term and with the share price well above the Kraft Foods offer of around £7.10 a share there would appear to be growing confidence that a higher takeout price will be achieved. However, on the downside, Kraft Foods is apparently under pressure from a number of major US investors to ensure it does not overspend on the Cadbury acquisition and if need be walk away.

There is now a very fine line between success and failure for Kraft Foods because effectively the company may have left the door open for a possible third-party bid with the likes of Unilever mentioned as a possible candidate. Despite the fact we are now nearing the end game, in the short term the situation could become more confusing than ever!

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