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Is Cadbury out of the woods yet?

The chairman of Cadbury has today ridiculed the takeover offer from Kraft Foods as "in contempt of the markets expressed view" as he fires the first shot in a war which is set to go on for some time. With the Cadbury share price well above the Kraft Foods offer price it seems almost certain that either Kraft Foods will increase its offer or a third party will show their hand. So what next?

Now that the takeover and merger timetable is ticking there are certain points in the future which will become ever more important with regards to increased offers and acceptances. Most analysts believe that a merged Cadbury and Kraft Foods would make a perfect fit, allowing Cadbury more access to US markets and bringing Kraft Foods to the UK and Europe. Whether the Cadbury management appreciate this and are just holding out for the best price or whether they do actually believe the company would be better off independent remains to be seen.

One slight disappointment with regards to the UK market and takeovers and mergers has been the lack of follow-through in different areas of the UK business arena where a number of potential takeovers and mergers have been rumoured but yet to emerge.

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