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Are Microsoft and Rupert Murdoch set to work together?

While there is no doubt that the revamped and restyled Microsoft search engine Bing has made some inroads into the massive influence of Google in the online arena, in the overall picture it has had a minimal impact so far. Interestingly, and seemingly unconnected at the time, recent news that Rupert Murdoch was looking to withdraw his various news channels from the Google news system was largely ignored by many of the popular press. However, it looks as though Rupert Murdoch may be about to jump into bed with Microsoft!

Rumour has it that Microsoft, via its Bing search engine, is considering paying news providers to add their content to the Bing search engine. While it would take a massive shift in the number of news providers moving to Bing before any impact would be felt by Google, this is perhaps the only real challenge we have seen over the last decade against the ever-growing monster which is Google. However, we are still some way off taming the beast!

This just goes to show how vital the online arena will be in the months and years to come with more companies now jockeying for position and looking to claw back some power from Google. Whether Microsoft will ultimately succeed in denting any of Google's market share remains to be seen but there certainly appears to be some kind of shift away from Google with many news providers in particular claiming that Google has all of the cards stacked in its favour.

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