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Are investors interested in the Kraft Foods bid for Cadbury?

The £10 billion offer for Cadbury, from US giant Kraft Foods, has received a relatively lukewarm welcome from Cadbury shareholders so far. While the initial offer from Kraft Foods values Cadbury at well below the current share price this is nothing but an opening shot and we should see more activity in the days and weeks ahead. However, despite the fact that Cadbury and Kraft Foods would appear to be the perfect fit with regards to their current worldwide exposure, there is little appetite for a merger of the two companies at this point in time. However, that could all change!

The bottom-line is that money talks and analysts fully expect Kraft Foods to come back with an increased offer in the short term and indeed we could see third parties such as Nestlé or Hershey table their own offers for the group. At this point in time, with the Kraft Foods bid well below the current Cadbury share price, there is very little that investors can do except either sell their shares in the market or wait for further developments.

Before considering a purchase or sale of shares it is vital that you take professional financial advice with regards to your own personal situation.

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