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Is Ferrero about to enter the Cadbury takeover saga?

There is intense speculation in the financial markets today that Italian chocolate giant Ferrero has been in discussions with a number of private equity firms regarding finance for a potential acquisition of Cadbury. While some of these discussions may well have centred upon the potential disposal of some areas of the Cadbury operation, if the company was successful with a bid, there is no doubt that the company is interested in Cadbury.

When you also throw in Kraft Foods, Hershey and potentially Nestlé they would appear to be no shortage of interest in the UK giant. Unfortunately, it appears that Cadbury's days as an independent operation are numbered with the vultures continuing to circle and waiting for the best moment to pounce. So is it simply a case of obtaining the best deal for shareholders?

While nothing is ever set in stone with regards to any investment and any takeover, it does seem as though the Cadbury directors are looking to secure the best deal for shareholders and for themselves behind the scenes. Ultimately it will be down to shareholders to accept any offers made for the company but they will be heavily influenced by the actions of the Cadbury board of directors.

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