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Cadbury chief executive sees shares worth in excess of £10 by 2013

Todd Stitzer, the media shy chief executive of Cadbury, is today the centre of attention with an article published in the Daily Telegraph suggesting that Cadbury shares will be worth well in excess of £10 by 2013. He is suggesting that if the company delivers at the midpoint of its 2013 targets the shares should rise significantly from their current level, a level which has been boosted by the Kraft Foods bid, although whether this is enough for shareholders to allow the Company to remain independent remains to be seen.

This week is a pivotal week in the history of Cadbury with Kraft Foods, and other potential bidders, having to show their hand as we approach the critical point. It is widely believed that Kraft Foods will return with another improved offer although whether it is well in excess of the eight pounds a share which some investors are demanding remains to be seen.

There had been hopes of an auction for the company but unfortunately the likes of Ferrero, Nestlé and Hershey have either failed to show their hand as yet or rejected the chance to bid for the company. It will be interesting to see how the shares open up when trading begins and whether Kraft Foods indeed steps forward on Monday morning with an improved offer.

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