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Financial advisers share $100 million pot

It has been revealed that the successful recommended offer by Kraft Foods for UK outfit Cadbury will bring about an estimated fee pot of $100 million which will be split among seven of the world's leading financial institutions. However, Bank of America and JP Morgan, advisers and backers for US rival Hershey, are expected to share a "paltry" $1 million retainer for work done with regards to the "bid which never happened".

While there is an outside chance that Hershey could step back into the fray with an offer for Cadbury this is highly unlikely with an agreed bid already on the table from Kraft Foods and early indications that UK institutional investors will accept the offer. This long drawnout saga came to a very swift conclusion today with rumours first thing this morning that the companies were in talks about a recommended offer, followed by confirmation of talks followed by confirmation of the recommended deal.

The world of finance can move very quickly sometimes with rumours, counter rumours and untruths flying around the market for weeks regarding Cadbury. Only yesterday the company was suggesting that the shares could be worth around £10 in 2013 if targets were hit and strategies were successful.

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