Kraft Foods set to take control of Cadbury today
Today is D-Day for Cadbury with Kraft Foods expected to top the 50% acceptance level which will give the company complete control of Cadbury. If, as expected, the figure is breached later today the company will officially "receive the keys" to Cadbury at around 5 PM today. So what does this mean for the company?
When Kraft Foods officially reaches the 50% shareholder acceptance level this will give the company control and also prompt a technical situation regarding hedge funds which will then be able to accept the offer - with other shareholders certain to follow. Despite ongoing resistance among some of the Cadbury workforce and MPs in the UK the deal is done and the ink will be dry later today. The company has promised no immediate job cuts with a number of meetings with Cadbury management in the offing in the short term.
However, today does bring down the curtain on a period of independence for Cadbury which goes back many years. While the company will still be highly visible in the UK and overseas, in effect the management strings and purse strings will all be pulled from the other side of the world. The management of Kraft Foods have high hopes for Cadbury and intend to build on the firm base already in existence.
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