Kraft Foods looks to the UK for growth
Kraft Foods, under the stewardship of Irene Rosenfeld, has this week confirmed it will increase its manufacturing capacity in the UK to take on board more brand names from the Kraft Foods portfolio. Despite the fact that the company was unable to give cast-iron guarantees to the UK government in a meeting last week, it seems as though Kraft Foods is more than willing to invest into the UK, something which should secure the jobs of thousands of Cadbury employees who were becoming concerned about the future.
The truth is that while Kraft Foods will look to make savings where possible, what is the point of buying a business for £11 billion and then literally ripping it apart?
During the Cadbury takeover saga we saw a number of derogatory headlines aimed at Kraft Foods with suggestions the company was looking to asset strip Cadbury and take advantage of the weak pound. However, it has to be said that the US giant played the perfect takeover game, giving little away and ultimately increasing its offer at the last minute as it became apparent that no third party would enter the fray.
Kraft Foods has been quick to refinance its own debt to secure future credit lines and so far it looks as though Cadbury could well prosper under its US counterpart.
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