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Sales up and investments at a record high for NS&I

This year, a record £78.90 billion has been invested in NS&I products, up 7.6 per cent from 2005 to 2006 and sales are up by 18.2 per cent to £14.17 billion for the same period. NS&I have put the strong sales down to major promotional activity for the 50th anniversary of the launch of Premium Bonds, as well as rapid growth in sales of NS&I's Inflation-beating Savings and Direct ISA and an advertising campaign featuring Alan Sugar.The government-backed savings and investments provider also increased its profile through sponsoring events like the Chelsea Flower Show, the Classic FM morning show, the Classical BRIT Awards and BBC Proms in the Park.It is one of the UK's largest savings and investments providers, with 27 million customers, offering retail savings and investments that are completely secure and backed by the Treasury. Jane Platt, NS&I's chief executive, said: "In the past year we reached some major milestones, achieving our Net Financing goals in four years, rather than five, and very nearly attaining our five-year target for Value Add, demonstrating the robustness and appeal of our products."He added: "We aim to build on this success in the coming years by delivering sustainable long-term value to stakeholders and customers by simplifying, modernising, and diversifying the business."

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