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Phones4U To Be Investigated By OFCOM

In a move which has been welcomed by consumer groups, we are set to see the first formal investigation of a mobile phone company over alleged mis-selling. Mobile phone retailer Phones4u has received notice that the telecom regulator, OFCOM, is looking into a number of complaints about cash-back deals.

While OFCOM is not giving away much about the investigation, insiders believe that it may be related to instances where it is alleged that cash-back payments (often used to attract customers) have not been paid. The practice has been the subject of much criticism for some time with many customers confused by the small print which very often leads to the cash being retained by the company involved.

It may be Phones4u that is hitting the headlines at the moment, but many expect this to be the first step towards a formal investigation of the industry and specifically the use of cash-back promotions. It is common knowledge that the world of mobile phone retail is as competitive as any sector in the UK, but maybe some companies have over stepped the mark of late.

As you would expect, Phones4u has promised to comply fully with the investigation and take heed of any actions which OFCOM suggest for the future.

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