Morrison’s Price Cuts Do The Trick
While they may have played ‘second fiddle’ to the likes of ASDA and Tesco over the last decade, it seems that there is still life in the Morrison’s supermarket business after announcing an encouraging rise in sales at a time when money is tight. In the month of May alone the Group has slashed the price of 2,000 items and it seems that customers are starting to return to the once ailing group.
In the last 13 weeks Morrison’s has seen total sales growth, excluding fuel sales, hit 8.6% and like for like sales top the 7% mark for the first time in a very long time. While they still have a long way to go before they are even on level terms with the likes of ASDA and Tesco it seems as though the tide may finally be turning.
Once the darling of the supermarket sector, Morrison’s fell away somewhat after the ill fated acquisition of Safeway and the extra cost and stress which this brought to the group. While we may now be seeing the fruits of the acquisition it has taken a lot longer to come through than many had hoped. The next 12 months will show if the company has really turned the corner and many in the City are hopeful of an extended period of growth.
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