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Even The Cider Is Going Flat At C&C

Dublin based cider and spirits company C&C Group has reported that half year profits for the group will be flat with cider sales in the UK and Ireland under pressure. The group is behind the Bulmers and Magners brands, both of which have been leading the cider sector higher for some time. So what now?



It seems that even the chance to drown your sorrows or forget about your woes for even a short while has been taken away from many people in the UK and Ireland. Money is so tight that a little tipple after work is out of reach of many, forced into longer hours and less active social lives to make ends meet.



While the initial shortfall in first half cider sales was offset by increased sales in the spirits division, the company has primed the market for reduced demand in the foreseeable future. The shares responded by falling over 10% giving many investors something of a hangover and little chance of a pick me up in the short term.



The pub and drinks trade has a very close association with the state of the UK economy and the signs are that sales are still falling and business is weakening. Cost price increases will further pressure profit margins and many experts forecast a number of pubs in the UK will go out of business during this economic slowdown.

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