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Income Protection Insurance-only Comparison Site Launches

The first site dedicated purely to the comparison of income protection insurance policies has been founded, giving consumers a specific and informative insight into the products available and why they are most suited to them. focuses on being professional and giving consumers all the information, and the wide range of income protection products they need, in order to make the right decision on which policy is most suited to them and their individual needs. This is opposed to other insurance comparison sites which tend to provide a wide array of different insurance products, and little information on each.

CEO and founder, Wayne Lee, explains the thinking behind the site: “We wanted to create a place where consumers could get real-time information on these very specific insurance products”. He also mentioned that by using the site consumers are getting “both accuracy and access to knowledgeable professionals”.

This represents a new step in the marketing and selling of income protection insurance, and is the product of what is an expanding industry. With less people able to save on a weekly or monthly basis, more have been advised to turn to income protection insurance as a ‘plan B’ should they find themselves unable to work or made redundant.

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